Revitalizing Casa Mercedes: A Strategic Marketing Plan for a Local Business

As part of my Marketing Strategy course, I created a strategic plan for Casa Mercedes, a small family-owned grocery and bakery struggling to compete with a new supermarket nearby. Over four weeks, I conducted market research, competitor analysis, and customer interviews to understand the business’s challenges and opportunities. I recommended repositioning the brand as a premium, community-focused store, refining its product and pricing strategy, improving the store layout and hours, and launching a digital marketing campaign. I also proposed a customer loyalty program and created a financial model to forecast growth based on these changes.

The project was selected for a final class showcase and praised for its practical, data-driven approach. My research showed that Casa Mercedes had a unique opportunity to stand out by emphasizing its local roots and product quality. This project helped me strengthen my skills in marketing strategy, consumer research, and problem-solving, and gave me valuable insight into how small businesses can adapt and grow in competitive environments.